The Problem
In recent years, the phenomenon of food waste has emerged as a global problem, which causes a huge loss of environmental, social and economic resources.
25% of water consumed are wasted due to food waste
50% of food thrown is suitable for human consumption
1,500$ are lost a year by a four-person family on wasted food
10% of GHG emissions are caused by food waste
User Research
Would like to reduce the amount of money they spend on food
Throw food leftovers on a daily basis
Would like to reduce the damage they cause to the environment
Fail to plan exactly the amount of food they cook or buy
An online survey with 23 responders
User Research
Fail to plan exactly the amount of food they cook or buy
Would like to reduce the damage they cause to the environment
Throw food leftovers on a daily basis
Would like to reduce the amount of money they spend on food
An online survey with 23 responders
Research Insights
Demand
Users are expressing a need for a solution to save money and reduce food waste
Environment
Users desire to reduce carbon footprint and minimize environmental damage
Focus
There is a clear market gap existing for an individuals focused solution
Personas
Personas
Tomer Goldstein
Age: 29
Location: Tel Aviv
Occupation: QA Team Lead
Family: Single, 1 dog
“Most evenings, I find myself ordering food or picking up food from the restaurant down the street. It's easier, but I know it's bad for the planet and for my health.”
Lives alone in Tel Aviv, grew up in a kibbutz and loves the nature.
On weekends, he enjoys taking his dog, Junior, camping.
When he travels, he collects garbage that people have left behind to help the environment. He is not comfortable in the kitchen and is not skilled in cooking.
Goals
-
Reducing food waste
-
Saving the planet
Frustrations
-
Works a lot and has no time to prepare food
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Used to ordering food instead of cooking for himself
Deborah Kaplan
Age: 53
Location: Tel Aviv
Occupation: Speech therapist
Family: Married, 3 kids
“I am very concerned about the environment.
I appreciate the nature we have, and want to leave a better world for my children.”
Busy during the weekdays, and only has time to prepare food for her family on weekends.
She cares a lot about the environment, and tries to reduce her carbon footprint by biking to work and purchasing mostly secondhand items.
Goals
-
Reducing food waste
-
Saving the planet
Frustrations
-
Works a lot during the weekdays
-
Has to throw food every week
User Flows
Picking-up Food as the Collector
Giving Away Food as the Provider
Features
Map/Grid Display
The map display visualizes the proximity of items, which creates a sense that the items are close.
Thus making the collection experience feel less time-consuming and requiring less effort from the user.
This display is common in popular mobile apps, making it intuitive for the average user.
Features
Map/Grid Display
The map display visualizes the proximity of items, which creates a sense that the items are close.
Thus making the collection experience feel less time-consuming and requiring less effort from the user.
This display is common in popular mobile apps, making it intuitive for the average user.
Pick-up Scheduling
A simple scheduling process that doesn't require discussion to find the most convenient time.
Both parties get a reminder 30 minutes prior to scheduled time, to reduce the chance of either party forgetting and prevent a negative experience.
Pick-up Scheduling
A simple scheduling process that doesn't require discussion to find the most convenient time.
Both parties get a reminder 30 minutes prior to scheduled time, to reduce the chance of either party forgetting and prevent a negative experience.
Screens
Screens
The comparison highlights that there is currently no platform available that allows individuals to offer food items exclusively without incurring any costs, making neighborfood an appealing choice for those seeking to minimize food waste.
Competitive Analysis
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